Our Poster Evaluation

We have been researching a lot of posters to get ideas for our own poster.
(this was meant to be before the blog about our final poster but was saved, therefore comes up after the post)


http://www.allcitymedia.com/ Here is a link that we have been looking at, there is a lot of posters on here which we can look at to make sure we get the conventions right!
I have already looked at some horror posters (very start of the blog) and also analysed the single white female poster which we took some ideas from.


This is what we noticed about the conventions of advertising posters.
* There is a statement about the film to get the viewers attention and to get them
interested on the film that is being advertised. This is usually a contrasting colour to make it stand out more.
* The font usually is to do with the genre, e.g. italics and bubble writing for rom-coms and ghostly writing for the horror and thriller films. This is what we did with our title 'Tracing Steps'.
* Usually a colour Scheme, In our the colours on the poster are bright and lighter, the colours for the fonts are a deep purple and white.
* There is a list of the actors and actresses names usually on the top or bottom of the poster.
* The main image is usually to do with the genre. We really like our main picture as Charlotte looks actually crazy but we edited so the audience couldn't see her very well - adding mystery to the poster.
Charlotte is also wearing grey and dark colours to show her evil and dark personality, it wouldn't of worked if she was wearing bright and happy colours!
* Sometimes the poster will have ratings such as how many stars it has *****
or quotes from critics telling the audience how good the film is.
We chose not to have this in our poster but we do have the actors and actresses names.


We really like our poster, thinking it looks real and professional.
We had some feedback from some teens on what they thought and they all agreed it looked really creepy and persuaded them to go and watch the film. One agreed that the look of the oblivious expression on Summers face made the viewer tense as she does not know what is behind her. We wanted to make this the intended feel of the film so were happy with the outcome.
One thing that they said we could improve on is that it is not really clear of the names of the actresses because of the colours. However, we tried our best to make them stand out it was just quite hard with all the objects in the way (for example the door handle) and the different colours. We felt if we wanted to have that bright and warm colour on our main picture it would be hard trying to find a right colour for the writing. We played around for a long while deciding where to have writing and colours and eventually came out with our best outcome.
We also felt that the simplicity of our poster helped add to the theme 'mystery' which is what we wanted to put across and so that it went well with the overall theme of the trailer.