This trailer is particular effective, it is the same genre we are looking for, which is 'Psychological Thriller'. It contains the typical conventions of a trailer which grabs the audiences attention. These include: lasting around one minute with around 100 cuts. The 'what seems to be normal beginning' intensifies and eventually shows the most thrilling bits in the movie, this is to do with the music as it gradually builds up. It starts with a voice-over which is common in most trailers. This trailer creates enigma codes, why is this happening to the boy? what becomes of the family? what is the secret behind this house? The trailer leaves the viewer wanting more. There is a lot of darkness and dim-lighting used for a mysterious effect and this creates suspense and tension, especially when the trailer builds up to a climax.
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