Market Research Evaluation

We asked 22 people of all different ages a variety of questions about horror films (questions on previous blog) We wanted some audience feedback to see what the public enjoy watching and what they want from the films they watch. We will take on board everything they said and try and gain ideas from this.





The most popular horror genre is by far the 'Psychological' genre. This includes films such as 'The Unborn', 'The Omen', 'One hour photo', 'Silent Hill', 'The Uninvited' and many more. These are very popular films therefore its not a surprise it was the favourite horror choice. Psychological films tend to be more subtle compared to traditional horrors and contain less physical harm. The aim is to play with the audiences mind and mentally affects them, rather than showing a bunch of blood and gore, typically associated with slasher films.





We asked people what their favourite film was and many agreed it was 'The Omen' Mainly because they were disturbed by its creepiness and how it 'stayed with them' after watching it. People seemed to love the suspense that came with them, for example 'The Ring was a favourite'. Some younger students agreed that 'Saw' and 'The Strangers' we're their favourites, this was because of things such as 'It was jumpy' and 'The gore in it'. There is a link with the younger generation watching the new and modern horror films.





We asked what they thought was the most successful way of advertising was to them. This Pie Chart shows the results.
As you can tell the most successful way of advertising is the Trailers, this makes us feel comfortable about the brief we chose. The second favourite is the Poster, we also have chosen this brief to do.





One question that was ask was 'Does it have to be American to be successful?' People half agreed yes and no, the reasons for this are, 'yes, it has to be big-budget to be effective'. And 'No, '28 days later' is just as effective as 'The Ring'. Many participants believed 'British is Best, they are less predictable and more original'.

How predictable are horror films these days? Three quarters of the participants believed that nowadays the horror film industry is so predictable and something more original should be released. However, a quarter believed that some horror films are still just unpredictable and they're not all the same.

The last question was 'What makes a film appealing to you?' The actors, director, storyline, music or action?' Most media students agreed that the director is the most appealing but some others said they would be taken by the action and storyline and if this appeals to them, they would be intrigued.

This market research has been very beneficial to us, here is a list why...

* It has shown the public's preferred choice of genre.

* Its clear to see the trailer is the best way to advertise according to statistics

* We now know what peoples favourite films are and what viewers our age like to watch.

* We know what to include in our trailer to make it eye-catching for the viewer.

* We can use this information in the making of our trailer, we have audience feedback we can take on-board what the public said and create a masterpiece of our own!