This is the trailer for Saw V. Unlike previous trailers I have looked at, it is unconventional. However, it still works as an effective trailer. Conventional Teaser Trailers show the audience the best and thrilling pieces of the film constructed together to look appealing and effective. The Saw V trailer is simple, not giving away any of the action contained in the film, this makes the audience want to go watch it and find out what its about. One unique selling point about this trailer is that it is from the same director as the successful horror film, 'The Hills Have Eyes' and it says that on the trailer, showing it too is going to be a good movie to watch. In my opinion I thought maybe because 'Saw' is a sequel, not much information is needed as they are well known movies - meaning the audience can guess what is going to be contained in the film. This ad could be a statement. It is still an effective trailer, especially with the darkness, sinister music and creepy voice-overs. I feel it is a good trailer to contrast the last two to. This is not a trailer we are going to create but its good to get a wide range of knowledge on the different ways to advertise.
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