Wednesday, 15 September 2010

Market Research

Here is the questionnaire we constructed for gaining information for our trailer


Questionnaire for market research


  • What is your favourite horror film?
  • Give reasons for this.
  • What is your favourite horror style, e.g. Zombie, Slasher, Thriller, Supernatural or Psychological?
  • Which would you prefer? Suspense/Psychological Vs. Gore/Bloody?
  • In your opinion, what would be the most successful way of advertising?
  • What is your opinion of predictability in horror films nowadays?
  • Does horror have to be American to be successful? E.g. Shaun of the Dead and 28 days later, Vs. The Ring and Halloween.
  • What makes a film appealing to you? Actors, directors, music, action or storyline?

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